When Hunting Ducks…Go to the Pond!

It was a beautiful morning here in Fresno, California. I had just returned from a speaking engagement at a fabulous women's retreat in the majestic Yosemite. My husband suggested we jump in the car and go check out the Cars & Coffee gathering. It was 7 a.m. on a Sunday morning and I was exhausted. My husband loves cars and I love to go watch him have fun looking at cars, so I couldn't resist going. I know, mushy stuff, but I'll get back to the story. As the cars pulled into the lot they were directed, based on the…
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Who is your Ideal Client?

Who is your ideal client? If you answered this question with "everyone" or "anyone", stop what you are doing right now. Well...keep reading, but then take a few minutes to figure it out. Why is it important to know your ideal client? I'm glad you asked. Usually, when given an opportunity to introduce yourself and what you do to a group or another business person in a networking situation the uninformed networker will say, for example, I am Suzie Q, with XYZ Skin Care, and my ideal client is "anyone" who wants to take good care of their skin. I…
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The Frustrated Networker

Welcome to Coffee Talk! I'm in business for myself, now what? "They" tell me to go out and meet new people but where do I go? What do I say and to whom? Help me...I'm frustrated! It is no wonder one gets frustrated with attending business networking events. You go to an event without a networking plan, meet a bunch of other business people who don't have a networking plan, and spend most of the networking time talking to people you already know. Let's break it down. Networking is defined as the sharing of information, ideas, and resources. Notice--the word…
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