It was a beautiful morning here in Fresno, California. I had just returned from a speaking engagement at a fabulous women’s retreat in the majestic Yosemite. My husband suggested we jump in the car and go check out the Cars & Coffee gathering. It was 7 a.m. on a Sunday morning and I was exhausted. My husband loves cars and I love to go watch him have fun looking at cars, so I couldn’t resist going. I know, mushy stuff, but I’ll get back to the story.
As the cars pulled into the lot they were directed, based on the type of car, to a specific area. I was standing around watching all the cars pull in, observing the driver as he exited his car, noticing how he would greet the other drivers to ultimately end up standing in a small group discussing car “stuff”.
A few minutes after our arrival with our “Exotic” a gentleman came up to us and asked if we were the Estradas? It just happened to be one of my new clients whom I had not met in person. I had the pleasure of working with his wife, but had not met him. I tend to say this much of the time, but it really is a small world. If I had decided to stay home and not go to the show, I would have missed out on the opportunity to have that “chance” encounter with my new client.
The “Exotic” car section was front and center…as it should be! As I was snapping photos of each auto section I began to notice some similarities in the type of car and the type of driver. I found it fascinating. Standing in the “Exotic” car area I thought to myself, if my ideal client was a man age 40-55 with a 6-figure income, this would be the place to be on a Sunday morning at 8 a.m. Why? Because I was standing around with about 15 of them.
Do you have to be into “cars” to go walk around a gathering of car enthusiasts? No, not at all. Is it uncomfortable to get out of bed early on a Sunday–your day off? Sure; however, do you want comfort or cash?
When Hunting Ducks…Go To the Pond, aka, If your ideal client is a guy age 40-55 with a 6-figure income…Go To the Car Gathering on a Sunday morning at 8 a.m.